Live Event - How to leverage LinkedIn for Lead Generation
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn. In this Masterclass, our experts Peter Weinberg, Digital Strategist and Ty Heath, Agency and Partner Education Lead show you how to best leverage LinkedIn to generate high quality leads.
Join our in-person Masterclass to discover how to drive quality leads from LinkedIn.
You will learn:
1. How marketers like Disney use data to create, distribute and monetize their content, and how you can leverage this strategy for your B2B clients
2. How to effectively drive demand for your clients using LinkedIn Marketing
3. The types of content that work best for driving leads on LinkedIn
4. Best practices for messaging, visuals and targeting for your campaign
5. How to track and optimize the elements of your campaign for maximum effectiveness
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