Dan Hochuli
Dan Hochuli
Content Marketing Manager APAC
LinkedIn



Abeer Basu
Abeer Basu
Asia Pacific GMC -Marketing Leader
IBM



Mark Stoddard
Mark Stoddard
Head of Sales - Asia
HubSpot




Kaustubh Nande
Kaustubh Nande
Head Marketing
Ansys




Virginia Sharma
Virginia Sharma
Director, India
LinkedIn Marketing Solutions



DMAIndia Content Marketing Council and LinkedIn invite you to B2B Content Marketing Masterclass. This tri-city masterclass sessions are designed for mid to senior level B2B marketers from companies of all sizes.

Why B2B Content Marketing ?
The future of B2B marketing is content. This 4-hour must-attend masterclass will give you an opportunity to learn from the B2B industry stalwarts from IBM, LinkedIn and HubSpot who have enabled their organization to successfully transform from predominantly product and events to persona based content marketing.

Join us to understand:

  • Transition from Product Marketing to Content Marketing - How to embrace the change and plan for success
  • Creating, distributing, optimizing content for your target audiences
  • Setting metrics along the funnel, understanding ROI, building the business case for content marketing initiatives and partnering with sales

Registration fees are applicable for the masterclass. Spaces for the masterclass are limited. B2B Content Marketing Masterclass is a tri-city masterclass series held exclusively in Bangalore (17 July), Mumbai (19 July) and Gurgaon (21 July).

Please reach out to Khushboo Narang (khushboo@gmaw.org) for enquiries on any of the Content Marketing Masterclasses.

Register today!

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