Fundamentals of Advertising
Building a Content Marketing
Strategy on LinkedIn
Using LinkedIn for
|Ideal if you're just getting started with LinkedIn ads or want a refresher on the basics of the ads platform. |
- Explore best practices for marketing on LinkedIn
- Get tips on how to implement, optimize and measure utilizing LinkedIn's powerful targeting facets.
- Campaign Manager overview
Ideal if you're looking to improve your content marketing efforts.
- Learn how to map content to all stages of the funnel: from awareness to advocacy.
- Learn strategies for effectively distributing content on LinkedIn.
Ideal if you're already familiar with LinkedIn ads and want to learn tactics to take your campaign to the next level.
- Showcase possibilities to improve ROI when pairing LinkedIn products for impact.
- Utilize Insights tag for retargeting and demographic information.
Ideal if you're familiar with LinkedIn ads and want to learn more about lead generation.
- Drive more qualified leads, opportunities, and ultimately revenue using LinkedIn.
- Optimize your demand generation efforts with conversion tracking