Using LinkedIn’s Marketing Tools for Business Growth

When you’re wearing multiple hats with limited time and resources, you need to be resourceful with your marketing strategy. Did you know that LinkedIn offers a suite of organic and paid marketing tools? Pairing these together is key to amplifying your brand’s reach and engagement without tapping into additional resources.

Join our marketing lab, Using LinkedIn’s Marketing Tools for Business Growth, to learn three simple steps to an integrated organic and paid strategy:

  • Building a Compelling Organic Presence with LinkedIn Company Pages
  • Boosting Your Reach and Engagement via LinkedIn Ads
  • Measuring and Optimizing to Drive More Impact

This class is ideal for those getting started with LinkedIn ads but want to better understand how they can amplify their organic strategy on LinkedIn.

Agenda:

  • 10:30am: Introductions to Speakers
  • 10:40am: Lab in Session
    • LinkedIn Platform Overview
    • Building a Compelling Organic Presence on LinkedIn
    • LinkedIn Company Pages Demo
    • Best Practices for Organic Content on LinkedIn
    • Boosting Your Reach and Engagement via LinkedIn Ads
    • The LinkedIn Audience
    • Sponsored Content Deep Dive
    • Measuring and Optimizing to Drive Greater Impact
  • 12:00pm: Q&A
  • 12:30pm: Lab Ends