For Marketers to grow they must slow down, particularly when measuring ROI of Marketing programs, having patience is key.
Do you feel internal pressure to try and prove ROI quickly? You are not alone, only 4% of Marketers measure ROI over a six-month period which is the duration more closely aligned to the length of an average sales cycle. Our research has shown that this pressure usually stems from the desire to secure budget and prove success of marketing programs.
Join us, as Reem Abeidoh, LinkedIn’s Head of Global Go-To Market, delivers our most recent research as to why Marketers need to slow down and measure ROI over the length of their sales cycle instead of over arbitrary short-term durations.
Key takeaways will include:
- Effective metrics and measures for ROI
- Metrics used as KPIs to optimize and share short-term impact
- How LinkedIn demonstrate successful investment on the platform
Date: 16 October 2019
Time: 3:30pm - 5:00pm
Address: LinkedIn Sydney Office, Level 9, 1 Martin Place, Sydney