Heidi Andersen, Vice President, Global Online Sales at LinkedIn
Marketers have never had more opportunity to drive transformational growth. But the effectiveness of advertising remains a problem. In this session, B2B marketers will learn a new growth framework to achieve exponentially better results. It’s time for a new approach.
Mallory Fahy, Head of Client Solutions, Online Sales APAC
Sammy Elazab, Head of Online Sales Organization, SEA
In this session, we’ll set the foundations for successful advertising on LinkedIn. You'll learn how to activate, optimise and measure your LinkedIn campaigns to maximise your ROI. This session is ideal for anyone getting started with LinkedIn ads, or those who need a refresher on the basics of the platform.