2:00pm

Registration

2:20pm

Opening Remarks

2:30pm

The B2B Institute

This session will detail the creation of The B2B Institute, its aim to champion marketing in the B2B sector and upcoming projects.

Jann Martin Schwarz & Victoria Pattinson

2:45pm

B2B Trends

Hear a refreshed compilation of contrarian ideas and best practices in marketing to help give you a significant edge over your competition.

Jon Lombardo & Peter Weinberg

3:30pm

Marketing To The CFO

Finance departments play a huge role in the future success and growth of marketing within businesses, but are marketers communicating effectively to ensure long-term support and budget?

In a first look at findings from global research, the session will provide key learnings for marketers to help foster internal collaboration with stakeholders and secure Finance support.

Jann Martin Schwarz & Victoria Pattinson

4:15pm

Networking Break

4:40pm

Brand to Demand

Uncover the 5 principles of growth in B2B Marketing to learn how to improve B2B effectiveness.

Jon Lombardo & Peter Weinberg

5:40pm

Closing Remarks & Networking Drinks

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Featured speakers include:

Jann Martin Schwarz
Jann Martin Schwarz
Global Director, The B2B Institute
LinkedIn
Victoria Pattinson
Victoria Pattinson
Advisory Board Member
IPA (Institute of Practitioners in Advertising)
Jon Lombardo
Jon Lombardo
Global Lead, The B2B Institute
LinkedIn
Peter Weinberg
Peter Weinberg
Global Lead, The B2B Institute
LinkedIn