We understand the confusion that comes with reporting and want to make it simpler for you to interpret the results of your LinkedIn ads. Join us for a virtual marketing lab to refresh on marketing metrics and learn optimization tips and best practices.
This class is ideal for all levels of LinkedIn ads users. We’ll kick off level setting with a glossary of reporting acronyms and definitions then deep dive into more advanced optimizations.
- 10:30am: Speaker Introductions
- 10:40am: Lab in Session
- Marketing Reporting Glossary
- How to measure and analyze your LinkedIn campaigns
- Using Conversion Tracking to understand ROI of your campaigns
- Using Website & Campaign Demographics to better understand your audience
- New Reporting Features
- Optimization Tips and Tricks
- 12:30pm: Lab Ends