The Global and Regional Economic Outlook

Understanding the global and regional economic outlook will help marketers navigate the potential impact on marketing and business sentiment. Dr. Simon Baptist, Chief Economist at The Economic Intelligence Unit will walk you through the risks and challenges that lie ahead and distill key learnings from past volatile conditions. Simon’s keynote will be followed by a fireside chat moderated by LinkedIn’s Head of Public Policy and Economic Graph, Trisha Suresh.

The Objective is Growth

What does a post-pandemic world mean for marketing? And what opportunities can marketers identify and maximise to ensure excess share of voice to keep their brands top of mind? World-leading academic Mark Ritson tells us the dos, the don’ts, and the way forward for marketers in changing times. 

Cashing in on Creativity

Derek Yueh from The B2B Institute in New York will share research on how creativity can provide a competitive edge for brands. He will highlight key marketing principles and trends to help you maximise success and make your advertising more effective.

Cashing in on Creativity: Case Studies from Cannes

In this panel, we will discuss award winners at Cannes Lions 2022, the recipe behind these winning entries, and how marketers can continue to champion creativity across APAC and on the global stage.

Performance Branding: Is APAC Ready?

Performance branding’s goal is to generate a memory and can influence out-of-market buyers. We sit down with APAC trailblazers leading brand marketing in the region to chat about its importance, the impact of brand on demand, measurement as well as the challenges they faced and overcame.