The Global and Regional Economic Outlook for Evolving Business Cycles

Understanding the global and regional economic outlook will help marketers navigate the potential impact on marketing and business sentiment. Our expert speakers will walk you through the risks and challenges that lie ahead and distill key learnings from past volatile conditions.

Cashing in on Creativity

In this presentation, LinkedIn Head of Content Solutions will share the latest research from the B2B Institute on how creativity can provide a competitive edge for brands. He will highlight key marketing principles and trends to help marketers maximise success and make their advertising more effective.

Cashing in on Creativity with Infosys

In this fireside chat, we will have an opportunity to gain insights into how Infosys continues to drive brand excellence. We will discuss innovative creative strategies, best practices and philosophies that give Infosys a competitive edge.

Brand performance to seize growth: A peer panel of marketing leaders

Marketers today are moving to a ‘full-funnel’ marketing approach combining the power of brand building with performance marketing. In this session, we cover how marketing leaders find the right balance while setting up measurement tactics across the funnel with activities spread out with a focus on creating & capturing demand.

Building the Next Big Brand: Journey from 1-100

An overview on how young brands can scale from 1-100 and drive growth in a highly competitive market using customer driven insights when curating campaigns.