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In today’s resource-crunched environment, reaching your sales targeted accounts with efficiency is more important than ever. The best accounts to target are far more findable than they used to be. Digital channels make it easy to conduct extensive research and identify the people they need to reach - an approach more commonly known as Account Based Marketing (ABM). LinkedIn statistics show that 91% of ABM marketers indicate a larger deal size, while 84% observed that ABM helps retain and expand existing relationships.

Marketers who adopt an account-first approach are seen as agile and budget efficient as they focus on aligning sales and marketing, targeting high quality audiences and tracking ROI. The challenge? Making sure it works for your business.

Join us as we discuss ABM strategies and best practices to help your business excel. 

Agenda:

• Behind the scenes of ABM with LinkedIn Ads
  LinkedIn Ads consultants spill the beans on cracking ABM using LinkedIn.
  
  
• Building a Creative Content Advantage with Archetype   
  Powerful creatives can be 10 to 20 times more sales effective than mediocre creatives. Our industry expert from Archetype keeps it real on storytelling, content creation and measurement.
  
  
• The ABM Mile: Strategy to Execution
  What goes into a good ABM strategy, and how do you evolve it over the years amidst the changing business environment? This will be a session on hard-won ABM gems for a steep learning curve.

• Mastering the Build – Measure – Learn Cycle
  In this panel discussion, ABM experts from G2, Supermetrics and DeltaX will share the tools and methods used to deliver spectacular outcomes for marketers at all stages of the ABM journey.