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In today’s resource-crunched environment, reaching your sales targeted accounts with efficiency is more important than ever. The best accounts to target are far more findable than they used to be. Digital channels make it easy to conduct extensive research and identify the people they need to reach - an approach more commonly known as Account Based Marketing (ABM). LinkedIn statistics show that 91% of ABM marketers indicate a larger deal size, while 84% observed that ABM helps retain and expand existing relationships.

Marketers who adopt an account-first approach are seen as agile and budget efficient as they focus on aligning sales and marketing, targeting high quality audiences and tracking ROI. The challenge? Making sure it works for your business.

Join the ABM experts from BlueMelon, Snowflake, Digivizer and LinkedIn as they discuss strategies and best practices to scale your ABM efforts and how ABM is a win-win-win for sales, marketing, and customers.

Agenda:

8:30am - 9:00 am | Arrival & Registration
9:00am - 11:30 am | ABM Sessions

• Behind the Scenes of ABM with LinkedIn Ads 
  LinkedIn consultants spill the beans on cracking ABM using the LinkedIn ecosystem.

• Building a Creative Advantage with Content
  Powerful creatives can be 10 to 20 times more sales effective than mediocre creatives. Industry experts keep it real on storytelling, content creation and measurement.

• How to win with ABM: Best practices that deliver better business outcomes - [PANEL]
  In this panel discussion, hear from the seasoned ABM gurus share best practices on what makes a great ABM strategy. Learn about tools and methods to deliver spectacular outcomes at all stages of the ABM program journey.
  
  
• ABM Course Launch
• Networking with light bites