Registrations are closed for this Live event.
Account-Based Marketing has gone from a mere acronym to one of the most successful marketing strategies adopted by B2B companies globally.
According to the recent annual ABM Benchmarking survey by Information Technology Services Marketing Association (ITSMA), 72% of businesses say that ABM delivers higher ROI than other types of marketing. Companies are now applying ABM principles to engage with an installed base of accounts, net new accounts, key must-win deal scenarios. This is because ABM is about more than driving demand in an account - it cuts across brand-building, thought leadership and reputation positioning and helps drive influence & salience for the brand.
Join the ABM experts from MoEngage, Whatfix, Factors.ai, DeltaX, Sprinklr and LinkedIn as they discuss strategies and best practices to scale your ABM efforts and how ABM is a win-win-win for sales, marketing, and customers.
Agenda:
- 9:00 am - 10:00 am | Registration & Refreshments
- 10:00 am – 12:15 pm | ABM sessions
o Behind the Scenes of ABM with LinkedIn Ads
LinkedIn consultants spill the beans on cracking ABM using the LinkedIn ecosystem.
o The ABM Chronicles: From Strategy to Execution
What makes a good ABM strategy, and how do you evolve it over the years amidst the changing business environment? How do you keep it real on storytelling, content creation and measurement at each stage of ABM journey?
Experts from MoEngage and Whatfix will share the hard-won ABM gems for a steep learning curve and will discuss how to build a creative advantage with content.
o [PANEL] Mastering the Build - Measure - Learn Cycle
This panel discussion features seasoned measurement experts who will share their tools and methods for achieving outstanding results at every stage of the ABM program journey.
- 12:15 pm onwards | Networking lunch
Limited seats available. Register now to save your spot!
Get ABM Resources
Featured Speakers
DeltaX
factors.ai
Whatfix
Sprinklr
MoEngage
