Account-Based Marketing has gone from a mere acronym to one of the most successful marketing strategies adopted by B2B companies globally.
According to the recent annual ABM Benchmarking survey by Information Technology Services Marketing Association (ITSMA), 72% of businesses say that ABM delivers higher ROI than other types of marketing. Companies are now applying ABM principles to engage with an installed base of accounts, net new accounts, key must-win deal scenarios. This is because ABM is about more than driving demand in an account - it cuts across brand-building, thought leadership and reputation positioning and helps drive influence & salience for the brand.
Join the ABM experts from Transmission, G2, DeltaX , Factors.ai and LinkedIn as they discuss strategies and best practices to scale your ABM efforts and how ABM is a win-win-win for sales, marketing, and customers.
Agenda:
- 1:30 pm - 2:30 am | Registration & Lunch
- 2:30 am – 4:15 pm | ABM sessions
o Behind the Scenes of ABM with LinkedIn Ads
LinkedIn consultants spill the beans on cracking ABM using the LinkedIn ecosystem.
o The ABM Chronicles: Creating Stand-out Content
What makes a good ABM content, and how to stand out from the crowd?
Hear from content partner and B2B specialist Transmission on
storytelling, content creation and measurement at each stage of ABM journey.
o [PANEL] Mastering the Build - Measure - Learn Cycle
This panel discussion features seasoned measurement experts who will share their tools and methods for achieving outstanding results at every stage of the ABM program journey.
- 04:30 pm onwards | Networking & Refreshments
Limited seats available. Register now to save your spot!
Register Now
Featured Speakers
DeltaX
Factors.AI
Transmission
G2
