Benefits

Guided by an advisory board of leading voices on LinkedIn, Creator Authority focuses on building campaigns designed for the professional community in a business-first environment.

Our team handles everything—from strategic planning and creative direction to sourcing creators, managing contracts, onboarding, content coordination, compliance, and performance reporting.

  • Ideation: We develop strategies rooted in platform data, audience behavior, and creative insight. From content angles to creator mix and amplification tactics, every element is tailored for impact, leveraging LinkedIn products and solutions.

  • Identification: We vet creators using both qualitative and quantitative metrics—including audience quality, industry alignment, content tone, and brand safety. Sourced from our proprietary database, trusted discovery tools, and existing advocates, each roster is built to meet your objectives.

  • Implementation: We manage influencer outreach, contracts, onboarding, and execution—from creator licensing and content approvals to compliance and campaign management. Post-launch, our reporting breaks down performance with clear, actionable insights—and we keep optimizing every step of the way.

Jonathan Hunt
Jonathan Hunt
VP of HubSpot Media