Amanda is Global Head of Marketing for Commercial Banking and Global Banking and Markets at HSBC and leads marketing strategy, customer experience, insights, proposition development and marketing communications activity across over 50 countries and territories. Amanda joined HSBC UK in 2000, leading to a European marketing role and then her current role of Global Head of Marketing.

With over 20 years client side and agency experience, Amanda began her career at Barclays before moving to a new agency start up, eventually joining Limbo (Bartle Bogle Hegarty) to manage the accounts of major brands such as Debenhams, Alliance and Leicester, Flora, Whitbread, Levis and Topshop. Recognising the opportunity to have greater focus on customer experience and engagement, Amanda went on to establish her own consultancy, implementing a number of successful service initiatives for a range of blue chip clients including Whitbread.

She is on the Commercial Development Board for the London Symphony Orchestra, a fellow of the Marketing Society, a member of the Qualifications Advisory Board for the Institute of Direct and Digital Marketing and most recently appointed as an advisor to the Board at The Royal Mint. She was also a member of the Task Force for Women’s Enterprise (2006-2009) a government led body to encourage more women to start and grow their own business. Amanda is also a sponsor for the Women’s Development Programme at HSBC and a Sustainability Leader for the business.