Craig Canton

Craig Canton

Relationship Manager, LinkedIn Sales Solutions

Craig Canton

Craig Canton is an Enterprise Relationship Manager for Financial Services at LinkedIn’s Sales Solutions division. He focuses exclusively on educating financial sales organizations on how to drive business results by leveraging LinkedIn to find, relate and engage with clients.

Craig’s background includes over 12 years in various sales roles on Wall Street, including the following firms: ABN AMRO, Barclays and most recently Credit Suisse. Craig’s experience also includes 4 years as a mentor and coach to incoming analyst classes on Wall Street. His focus is to help clients elevate the sales profession to that of trusted advisor and partner.

Craig received his BS in Science from New York University’s Stern School of Business where he graduated cum laude and was a member of the varsity wrestling, track & field teams and served as the school’s senior class president.  Craig went on to receive his MBA from Harvard Business School in 2008.

Craig’s interest outside of the sales industry includes serving on the board of Democracy Prep Charter School, running triathlons and eating cheeseburgers. The last two, are at constant odds with each other.

Sessions

  • Wednesday, May 06, 2015 3:00pm - 5:45pm

    Track A: Social Selling

    • Jaymie Brill, Regional Sales Manager, LinkedIn Sales Solutions
    • Sachin Rekhi, Director, Product Management, LinkedIn Sales Solutions
    • Nate Isaacson, Manager, Social Media, Guardian Life Insurance
    • Devin Redmond, VP/GM Social Media Security and Compliance, Proofpoint
    • Nathan Shafer, Manager, Accenture Digital
    • Craig Canton, Relationship Manager, LinkedIn Sales Solutions
    • Justin Gurney, Director, Team Marketing and Business Operations, National Basketball Association
    • Industry Expert Presentation: In today’s digital age, social networks are increasingly vital for financial advisors to leverage if they wish to remain both desirable and relevant. As part of our mission at LinkedIn to connect the world’s professionals and make them more productive and successful, we take pride in helping revenue producers and their financial institutions utilize our platform to drive new business and deepen relationships with existing clients. To gain context and learn more about this process, please join Mr. Rekhi, Product Director of LinkedIn Sales Solutions, as he provides insight on the intersection between technology and relationship building in today’s financial services sector.
    • Case Studies: Following our track keynote, the NBA and Guardian Life Insurance share their success stories around leveraging social to build and deepen client relationships.
    • Workshops: Putting knowledge into practice, Devin Redmond, General Manager, Nextgate Division at Proofpoint, dives into social media security and compliance with General Counsel from Morgan Stanley and Wells Fargo. Concluding our track, LinkedIn Sales Solutions executives lead an interactive session on reputation risk and social selling success.