Wednesday, May 06, 2015 3:00pm - 5:45pm
Track C: Prospect Nurturing
- David Karel, Head of B2B Marketing, LinkedIn Marketing Solutions
- Russell Glass, Head of Products, LinkedIn Marketing Solutions
- Pearce Delisle, Marketing Automation Consultant, LinkedIn Marketing Solutions
- Jeffrey Mack, Subscription Product Consultant, LinkedIn Marketing Solutions
- Matt Dunn, Vice President, Digital Publishing & Social Strategies, Franklin Templeton Investments
- Leslie Marshall, Director of Events, Magazine, Social Media Marketing Services, Morningstar, Inc.
- David Phillips, Senior Manager, Online Marketing, , Cvent
- Industry Expert Presentations: When it comes to B2B marketing or high-consideration B2C purchases, today’s prospects are self-educating through online research and can be 90% of the way through their purchasing decisions before they “raise their hands” to talk to sales. It’s up to marketing to fill this gap by keeping the company’s brand and relevant content in front of the right people every step of the way. Russ Glass, Head of Products for LinkedIn Marketing Solutions, takes us through the opportunity implied by embracing a full-funnel approach to reaching, nurturing prospects, and ultimately converting more business.
- Case Studies: Following our track kickoff presentations, a cross-section of clients will share best practices and tips through in-depth case studies around leveraging social to build and nurture relationships.
- Workshops: Wrapping up the day’s wealth of knowledge sharing and thought-leadership, each track will conclude with either an interactive product demonstration, case-method discussion, or several LinkedIn-led breakout tables designed around key topics of interest.