Dermot Boden

Dermot Boden

Chief Brand Officer, Citi

Dermot Boden

Sessions

  • Thursday, May 07, 2015 5:00pm - 5:45pm

    Today’s Winning Brands: Modernizing for the 21st Century

    In years past, the Industrial Revolution and Information Age provided the springboards for economic development. Now networks and relationships are at the core of the current wave of progress. Relationships in business have always mattered. But in the digital era, their reach is amplified, their substance and structure are more visible, and their economic impact can be quantified like never before. As social media elevates the importance and impact of our connections, financial services firms are taking note – especially as they work to rebuild trust with members and clients. Come join us to learn how some of the world’s leading financial institutions and brands are realizing major returns by harnessing the power of social connections and digital engagement.