Frédéric Tardy

Frédéric Tardy

Chief Marketing and Distribution Officer, AXA

Frédéric Tardy

Frédéric Tardy is Chief Marketing & Distribution Officer of the AXA Group, Insurance global leader. He is responsible for driving the Group’s initiatives on digital transformation, brand, distribution, strategic marketing and customer segmentation. Frédéric Tardy was in 2010 the CEO of L’Atelier US BNP Paribas, the BNP Paribas Innovation Lab located in the Silicon Valley and responsible for advising the different business units, strategic partners and VIP clients of BNP Paribas in North America, Latin America and Europe regarding their online strategies. From 2009 to 2010, he was Global Head of e-business at BNP Paribas Personal Finance, in charge of the Internet and mobile strategy across 30 countries. Amongst other things, he was successful in setting up global partnerships with Internet leaders such as PayPal, Dell, Apple, and Submarino (in Brazil). He had previously been Head of e-business for France (2004-2006) before being appointed Head of Sales & Marketing of BNP Paribas Personal Finance in Spain (2007-2009). Frédéric Tardy started his career in 1993 at Cetelem and its subsidiaries, with different responsibilities across the sales & marketing department, starting with a focus on the French market (1993-1998) to go on to a much larger scope covering 20 countries (Deputy Head of International Sales and Marketing of Cetelem Corporate from 2002 to 2004). From 1999 to 2001, Frédéric Tardy was Head of Operations at Halifax Bank of Scotland Cetelem UK.

Sessions

  • Richard Kirshenbaum Frédéric Tardy Monika Schulze Dermot Boden Ann Glover

    Thursday, May 07, 2015 5:00pm - 5:45pm

    Today’s Winning Brands: Modernizing for the 21st Century

    In years past, the Industrial Revolution and Information Age provided the springboards for economic development. Now networks and relationships are at the core of the current wave of progress. Relationships in business have always mattered. But in the digital era, their reach is amplified, their substance and structure are more visible, and their economic impact can be quantified like never before. As social media elevates the importance and impact of our connections, financial services firms are taking note – especially as they work to rebuild trust with members and clients. Come join us to learn how some of the world’s leading financial institutions and brands are realizing major returns by harnessing the power of social connections and digital engagement.