Jennifer Grazel currently serves as the Global Marketing Directorfor Financial Services Vertical at LinkedIn, the world’s largest professional network with over 247 million members. Jennifer joined LinkedIn from Prudential where she launched and directed a corporate digital marketing practice that developed enterprise-wide Mobile, Social and interactive marketing programs supporting lead generation, brand marketing and product promotion initiatives for Prudential’s Insurance, Retirement, and Institutional Investment businesses. A digital marketing FinServ veteran, she has dedicated the past 15 years to pioneering digital marketing landscape by building and leading interactive marketing teams at Prudential, GE Money and Citigroup. She has an MBA from NYU Stern and BA from Brown University,where she currently mentors college students through the Women’s Launch Pad program.