Jeroen van de Ven

Jeroen van de Ven

Social Media Manager, ABN AMRO Bank N.V.

Jeroen van de Ven

Jeroen van de Ven is the Social Media Manager at ABN AMRO. He is responsible for developing and executing the social media strategy and accelerating the adoption of social media across the bank, both nationally and internationally. Jeroen’s major focus has been on developing a solid strategy that fits in digitization of ABN AMRO, to better measure our content efforts in social media and to ensure that customers can more easily contact us. Jeroen is visiting lecturer in Social Media for several c-suite executive and masters courses at the renowned Nyenrode University and a Board Member at IAB Netherlands. 


Prior to joining ABN AMRO, Jeroen served as Partner and Online strategist at Kittyhawk where he provided several enterprise clients with online and social business strategies to lower company costs and increase company earnings.

Sessions

  • Wednesday, May 06, 2015 3:00pm - 5:45pm

    Track B: Content Marketing

    • Industry Expert Presentation: Great marketers know that content is king and, as such, firms must be prepared to attract and equip their audiences with thought-provoking and perfectly timed insights across a spectrum of digital platforms. Tune-in to a kickoff presentation by one of LinkedIn's top content partners and a best-in-class fireside chat between Chief Creative Officer and Co-Founder of Contently, Shane Snow, and Rod Kurtz, a media strategist and veteran of Inc., Businessweek, and AOL/The Huffington Post.
    • Case Studies: Following our track kickoff presentations, Voya Financial and ABN AMRO share success stories around rebranding and harnessing consumer trust, followed by a fireside chat with Jason Miler, LinkedIn's Senior Content Marketing Manager.
    • Workshops: Diving into best practices, Valter Sciarrilo, Head of Projects, LinkedIn Marketing Solutions discusses top, trending content on LinkedIn, followed by an overview of content marketing fundamentals from Jason Miller and an interactive HBS-style case study session led by Shane Snow.