Matt Dunn

Matt Dunn

Vice President, Digital Publishing & Social Strategies, Franklin Templeton Investments

Matt Dunn

Matt Dunn is VP, Digital Publishing & Social Strategies, in Franklin Templeton's Global Client Marketing division. He joined Franklin Templeton in 2000, working out of its Canadian offices and advanced through the organization to a key role in shaping the firm’s bourgeoning digital marketing initiatives. Matt relocated to San Mateo in 2008 and was tasked with spearheading the firm’s rapidly growing digital and new media efforts, finding and implementing innovative new ways to merge marketing, messaging and technology. In his current role, he leads Franklin Templeton’s global digital publishing & social media strategy efforts as well as the firm’s global studio operations, which span across multiple countries and time zones. His purview encompasses overall social media management, digital publishing strategy and development, video production, and digital asset publication across myriad channels in support of distribution lines across the organization.

Matt also serves as a mentor for the Futures Associates program and is the marketing lead for crisis communications.

Matt is a graduate of the University of Victoria, British Columbia with a Bachelor of Science (B.Sc.), Psychology.

Sessions

  • David Karel Russell Glass Pearce Delisle Jeffrey Mack Matt Dunn Leslie Marshall David Phillips

    Wednesday, May 06, 2015 3:00pm - 5:45pm

    Track C: Prospect Nurturing

    • David Karel, Head of B2B Marketing, LinkedIn Marketing Solutions
    • Russell Glass, Head of Products, LinkedIn Marketing Solutions
    • Pearce Delisle, Marketing Automation Consultant, LinkedIn Marketing Solutions
    • Jeffrey Mack, Subscription Product Consultant, LinkedIn Marketing Solutions
    • Matt Dunn, Vice President, Digital Publishing & Social Strategies, Franklin Templeton Investments
    • Leslie Marshall, Director of Events, Magazine, Social Media Marketing Services, Morningstar, Inc.
    • David Phillips, Senior Manager, Online Marketing, , Cvent
    • Industry Expert Presentations: When it comes to B2B marketing or high-consideration B2C purchases, today’s prospects are self-educating through online research and can be 90% of the way through their purchasing decisions before they “raise their hands” to talk to sales. It’s up to marketing to fill this gap by keeping the company’s brand and relevant content in front of the right people every step of the way. Russ Glass, Head of Products for LinkedIn Marketing Solutions, takes us through the opportunity implied by embracing a full-funnel approach to reaching, nurturing prospects, and ultimately converting more business.
    • Case Studies: Following our track kickoff presentations, a cross-section of clients will share best practices and tips through in-depth case studies around leveraging social to build and nurture relationships.
    • Workshops: Wrapping up the day’s wealth of knowledge sharing and thought-leadership, each track will conclude with either an interactive product demonstration, case-method discussion, or several LinkedIn-led breakout tables designed around key topics of interest.