Maya Pope-Chappell

Maya Pope-Chappell is a news editor on LinkedIn’s editorial team overseeing millennial and education content. She works with Influencers and members to produce long-form posts on the platform and helps to curate the latest news and insights. Prior to joining LinkedIn, she worked for The Wall Street Journal, most recently as the founding Asia Social Media Editor based in Hong Kong. She was also an online news editor in Hong Kong and before that, a web producer for WSJ.com’s Greater New York section. She has a master’s degree in journalism from CUNY Graduate School of Journalism and a B.A. from UC Santa Cruz. Her work has been featured in ESSENCE magazine, TheGrio.com, NBC New York, Latina.com and a host of other blogs and websites.

Sessions

  • Thursday, May 07, 2015 2:00pm - 2:45pm

    The Millennial Shift: Financial Services and the Digital Generation

    With one of the largest generations in history comes tremendous buying power: Millennials spend $1.3 to $1.7 trillion annually. In fact, this group of digital natives represents a lucrative market and the next generation of financial clients. To make inroads with Millennials, firms must appeal to their demand for services and experiences on par with those delivered by retail and other industries that have learned how to capitalize on consumer interactions in the digital era.