Valter Sciarrillo

Valter Sciarrillo

Head of Projects, LinkedIn Marketing Solutions

Valter Sciarrillo

As Head of the Projects Team within Marketing Solutions business, Valter is responsible for helping marketers better understand how LinkedIn’s products, solutions & ecosystem are creating value for them. Valter works with LinkedIn’s sales, marketing, and product teams to build scalable solutions to help quantify true business impact across LinkedIn’s ad and content marketing products. Valter’s major focus has been on developing a solution for companies and brands to better measure their content efforts in social media.

Valter is passionate about using data and insights to drive decision making and enjoys the challenge of both measuring value and persuading people and organizations to take action.

Prior to joining LinkedIn , Valter served as Director of Ad effectiveness within the Marketing Solutions team at Yahoo where he provided custom and experimental targeting and ad effectiveness solutions forYahoo's largest and most strategic clients. He has 10+ years’experience in on line advertising and customer insights and holds a BSin engineering and a MBA from the University of California Berkeley.

Sessions

  • Jessica Gioglio Jason Miller Rod Kurtz Shane Snow Valter Sciarrillo Jeroen van de Ven Jim Cowsert

    Wednesday, May 06, 2015 3:00pm - 5:45pm

    Track B: Content Marketing

    • Industry Expert Presentation: Great marketers know that content is king and, as such, firms must be prepared to attract and equip their audiences with thought-provoking and perfectly timed insights across a spectrum of digital platforms. Tune-in to a kickoff presentation by one of LinkedIn's top content partners and a best-in-class fireside chat between Chief Creative Officer and Co-Founder of Contently, Shane Snow, and Rod Kurtz, a media strategist and veteran of Inc., Businessweek, and AOL/The Huffington Post.
    • Case Studies: Following our track kickoff presentations, Voya Financial and ABN AMRO share success stories around rebranding and harnessing consumer trust, followed by a fireside chat with Jason Miler, LinkedIn's Senior Content Marketing Manager.
    • Workshops: Diving into best practices, Valter Sciarrilo, Head of Projects, LinkedIn Marketing Solutions discusses top, trending content on LinkedIn, followed by an overview of content marketing fundamentals from Jason Miller and an interactive HBS-style case study session led by Shane Snow.