Simon Wake is the Managing Director of the Media division of Ipsos Connect. Ipsos Connect aims to be the preferred global partner for companies to measure and amplify how media, brands and consumers connect through compelling content, great communication and relevant media choices. In Australia Ipsos Connect produces the audience insights and media planning service, emma. Prior to joining Ipsos, Simon was the Marketing and Circulation Director for the Financial Review Group, the business publishing arm of Fairfax Media, where the division had a focus on self-directed investors and high net worth individuals.