Ahmad leads the data insights function for LinkedIn Marketing Solutions in India, helping brands understand how to use LinkedIn to achieve their marketing goals. He focuses on the technology vertical within APAC by creating brand centric measurement frameworks to measure ROI on LinkedIn. He helps some of the world’s largest technology brands create content strategies that engages with their audiences.

Previously, he was a digital analytics specialist at Google responsible for Google Analytics training initiatives i.e. Analytics Academy. Before entering the B2B space, he has worked with various e-commerce and travel-focused digital properties as an analytics consultant. When he is not creating stories from data and tracking the ROI of social, he is listening to poetry and exploring tea houses in the city.

Ahmad holds a MS in Statistics from IIT Kharagpur and Award of Achievement in Web Analytics from UBC, Canada.