As the Director of Marketing & Communications Leader for IBM in India South Asia (ISA), Vasanth leads a team of professionals across the functions of Portfolio Marketing, Performance Marketing, Market Development & Insights, Brand Systems, Digital Marketing, Social media, External Relations, Communications and Marketing Operations supporting all of IBM’s business units, the global delivery units and the research and innovation labs in the region.

Vasanth joined IBM in early 2010 and previously he was the marketing head at the Royal Bank of Scotland and ABN AMRO Bank in India. During his career spanning marketing, communications, and advertising over more than two decades, Vasanth has contributed to building many global and leading Indian brands including industries ranging from consumer products ( Unilever), retail ( Titan, Tanishq), media & entertainment (Star TV, rediff.com), Automobiles ( Tata Motors) with stints at Lowe Lintas and Young & Rubicam advertising.

A graduate from IIM Kolkata, Vasanth lives in Mumbai and is married to Renu, a CSR and sustainability professional.