Fundamentals to Advertising on LinkedIn

•    LinkedIn Overview
•    Targeting Capabilities
•    LinkedIn Ad Formats
•    Step-by-Step to Implementing a Successful Campaign

Building a Content Marketing Strategy

•    Value of Content Marketing
•    How to Develop Breakthrough Content 
•    How to Test and Distribute Content
•    Best Practices on LinkedIn

Reporting and Analytics for LinkedIn Ads

•    Marketing Reporting Glossary
•    How to Measure and Analyze LinkedIn Campaigns
•    Conversion Tracking and Demographics
•    Optimization Tips and Tricks

Using LinkedIn for Lead Generation

•    Lead Generation Strategies
•    Optimizing for Lead Generation Campaigns
•    Lead Gen Forms Demo
•    Measuring ROI with Conversion Tracking

Advanced Strategies for Leveraging LinkedIn

•    LinkedIn Marketing Solutions Product Roadmap
•    Trending Strategies
•    Campaign Strategies
•    Ad Format Strategies
•    Targeting Strategies

Using LinkedIn's Marketing Tools for Business Growth

•    Building a Compelling Organic Presence with LinkedIn Pages
•    Boosting Your Reach and Engagement via LinkedIn Ads
•    Measuring and Optimizing to Drive More Impact

Using LinkedIn’s Ad Targeting

•    How LinkedIn Targeting Works
•    Audience Attributes
•    Matched Audiences
•    Setting Up Your Ad Targeting
•    Reporting and Optimizations
•    Q&A

Building an Actionable Framework for Measuring ROI

•    The State of Marketing Measurement
•    Building a Sound Measurement Framework for Your Marketing Objectives
•    ROI and Measurement in Action
•    Key Takeaways