Adobe leveraged LinkedIn Sponsored Content to raise brand awareness 2.5x
Adobe wanted to further esablish itself as a leader in digital marketing and raise awareness for its digital marketing solutions.
Adobe used Sponsored Content to share valuable thought leadership updates on digital strategy with their target audience.
Marketing decision-makers were 2.5x more likely to agree that Adobe’s Sponsored Content “captured their attention”.
Adobe uses Sponsored Content to share valuable thought leadership with marketers.
Industry: Computer Software No. of employees: 10,000+ HQ location: San Jose, CA View Page
Maria Poveromo Senior Director, PR, AR, and Social Media Adobe
“With Sponsored Content, we are able to reach a key target audience — marketing decision-makers. Sponsored Content enabled us to reach the right audience on the right channel, ultimately helping to move the needle on a primary objective.”
Nearly 610 million members gather on LinkedIn, the most effective place for B2B marketers to engage with decision makers, influencers, and leaders.
higher engagement rate for marketers
lower cost per acquisition using LinkedIn’s conversion tracking tool