The challenge of creating enough relevant content is real. Marketers across the Asia-Pacific are increasing the use of content marketing initiatives, yet developing content to fuel sales is balanced on lean budgets or small teams.
The good news is that, for many marketers, you may have more content than you realise. One of the most important steps in building a strong strategy is to learn if the content that you already have is working.
Let's get down to the nuts and bolts of building a killer content strategy by starting with a content audit.
Live Webinar: How to Perform a Content Audit
In this video, hear from Kristin Kunasingam, LinkedIn's Senior Product Consultant, on her secrets to running a simple and effective content audit, including:
About the host: Kristin Kunasingam
- Where to find content you didn't know you had
- How to measure the performance of existing content
- A checklist for getting started
is digital advertising native with over 10 years of experience. In her current role, she serves as a LinkedIn product expert consulting clients on their B2B strategy to ensure that they get the most of advertising on the platform. Previously, she worked at ZenithOptimedia as a Digital Account Director, leading a team on clients' digital strategy, planning, and implementation across a range of verticals including FMCG, Finance, Media, and Entertainment.