How to Perform a Content Audit
Building a strong content strategy means learning how to leverage or improve what you already have at your finger tips. During this live webinar, you will hear proven tactics for conducting a content audit. We'll discuss ways to make the process simple, effective, and painless.
Kristin Kunasingam
Targeting Basics
Market to Who Matters
Introduction to how targeting on LinkedIn works. Marketers will learn how to identify the right audience and reach them at scale on the word's largest professional network.
Alyce Erikson & Jennifer Bunting
Learn how Asia-Pacific's top marketers navigate the region
Linkedin and Hubspot teams up to share the inside scoop on how to win at regional marketing. In this video, marketers will learn how to optimize campaigns for market nuances, when, where, and how to localise content and the type of skills you should you look for when building regional marketing teams.
Ed Bray & Ryan Bonnici
APAC Webcast: Crash Course to Content Marketing
In this 60 minute webcast recording, Jason Miller, Head of Content Marketing at LinkedIn Marketing Solutions, shares how to produce personalised and targeted content to fuel demand. Learn how to increase brand awareness and boost engagement across a variety of platforms including influencer content, video, blogging and email marketing.
Jason Miller
Extending Brand Content Across LinkedIn
Targeting professionals in their native environment on LinkedIn is an easy way to ensure your brand's message is seen. In this recording, we'll cover two techniques on LinkedIn that should be included in your next campaign.
During the 45-minute session, you will discover how pairing feed-based Sponsored Updates with inbox-based Sponsored InMail can help achieve marketing goals. It also discusses best practices in targeting, bidding, and frequency and the speakers will share recent success stories.
Jennifer Bunting & Christy Tran
Tactical Plan to Content Marketing on LinkedIn Asia Pacific
80% of B2B leads come from LinkedIn. Are you missing out on the opportunity to get your brand in front of the 400+ million professionals waiting to consume your content?
To help you get started with your 2016 planning, we’ve put together a quick, tactical plan for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, and LinkedIn Sponsored Updates.
Alexandra Rynne
Deep Dive into Sponsored InMail
Sponsored InMail is the most direct way to engage your prospects on LinkedIn. And, new real-time delivery means you can now reach members when they’re most receptive to your message—when they’re already active and engaged on the platform. Discover a new way to increase the effectiveness of your email marketing efforts and drive timely leads for events, webinars, content distribution, special offers, and more.
Jennifer Bunting & Christy Tran
Best Practices with Content Marketing for Engaging Professionals
Whether you are just getting started on LinkedIn, or looking to turbocharge your company's presence on the platform, you won’t want to miss this webinar. Learn targeting, best practices and get the most out of your content.
Yanni Kyriacos
Beginner's Guide to Marketing on LinkedIn
Getting started on LinkedIn is easy. During this hour, we'll explore the ingredients to successful marketing on LinkedIn for mid-sized to enterprise businesses. Topics include: Tapping into the members' mindset on LinkedIn and what motivates them during the buyer's journey, reaching your target audience with authenticity and relevancy.
Jennifer Bunting & Christy Tran
Optimise Content on LinkedIn
With buyers consuming 10 pieces of content before making a purchase decision,* engaging your target audience early and often is vital to influencing their purchase. Learn how marketers are increasingly using Sponsored Updates to cut through the clutter and reach professionals directly in their LinkedIn newsfeed.
Yanni Kyriacos & Jennifer Bunting
How Content Meets Business Objectives at Bupa
Developing content that influences your audience is no easy feat when you need to produce results for business stakeholders. Get ready to peek behind the logo and see how a leading B2C brand makes the magic happen. Learn how it's building trust and changing people's understanding, linking performance and metrics, and communicating content metrics.
Jennifer Bunting
Top 5 Trends Shaping 2016
With evolving changes in buyer behavior and expectations, marketing is experiencing a huge shift. It’s time to get ahead of the curve and re-think what really matters to be successful in digital marketing. In this recording, hear results from a recent market research that includes a survey of 943 marketing professionals across the APAC region to understand the strength and relevance of different marketing trends in this industry.
Ed Bray