About & Register

Are your content marketing efforts truly building trust and credibility with the IT Committee – the diverse group of decision makers who influence tech buying decisions? The type of content you share, who it comes from, and how you gate it impacts your lead generation efforts.

Join us as we present new research that shows how IT marketers can avoid common mistakes and build meaningful relationships with the IT Committee on social media. You'll learn how to:

  • Develop the trust and credibility to earn quality leads.
  • Leverage the expertise within your company to provide valuable content.
  • Start the sales cycle on the IT Committee's schedule to avoid turning off leads before they convert.

Register today and learn strategies that will pay off for the long term.

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Speaker

  • Mike  Weir
    Mike Weir
    Vertical Director, Technology Industry, LinkedIn