Andrew Bowins

Andrew Bowins

Senior Vice President, Corporate & Digital Communications, MasterCard

Andrew Bowins

As Senior Vice President of Corporate and Digital Communications at MasterCard, Andrew has a remit to integrate digital and social media into the traditional communication function. The mandate includes management and execution of public relations and digital communications programming.

Andrew has successfully lead and managed global teams that cover the complete gamut of public relations including financial and product communications, consumer and corporate brand campaigns, issues management, regulatory and public affairs, crisis communications, media relations, executive and CEO visibility, thought leadership and digital/social communications.

Companies like Amazon, Dell, Nintendo, Nokia, Oracle, Sony Computer Entertainment, Xerox and MasterCard have allowed him to grow as a well-rounded executive and expert in his field.

Sessions

  • Paul Butcher Lisa Caputo Lisa Shalett Johan Jervoe Jill Schlesinger Andrew Bowins

    Thursday, February 13, 2014 2:00pm - 2:45pm

    The Social Currency of Content

    • Paul Butcher, Head of Digital Communications, Citi
    • Lisa Caputo, EVP, Marketing & Communications, Travelers
    • Lisa Shalett, Managing Director, Head of Brand Marketing & Digital Strategy, Goldman Sachs
    • Johan Jervoe, Global Group Chief Marketing Officer, UBS
    • Jill Schlesinger, Business Analyst, CBS News
    • Andrew Bowins, Senior Vice President, Corporate & Digital Communications, MasterCard

    The fundamental shifts in media technology have forced marketers to reinvent their strategies to build a brand advantage with today’s perpetually connected consumers. Companies that are succeeding have been able to deliver a personalized experience and relevant content. This session will discuss the role that content plays in brand building, creating relevance through a compelling and sustainable narrative, and generating and disseminating content to draw influencers.