Jennifer Grazel

Jennifer Grazel

Global Head of Financial Services Category, LinkedIn

Jennifer Grazel

Jennifer Grazel currently serves as the Global Head of Category Development for Financial Services for LinkedIn.

Jennifer joined LinkedIn from Prudential where she launched and directed a corporate digital marketing practice that developed enterprise-wide mobile, social and interactive marketing programs supporting lead generation, brand marketing and product promotion initiatives for Prudential’s Insurance, Retirement, and Institutional Investment businesses.

A digital marketing FinServ veteran, she has dedicated the past 10 years to pioneering digital marketing landscape by building and leading interactive marketing teams at Prudential, GE Money and Citigroup.

She has an MBA from NYU Stern and BA from Brown University, where she currently mentors college students through the Women’s Launch Pad program. Follow Jennifer on Twitter at @jgrazel.

Sessions

  • Jennifer Grazel Scott Roen Charles White

    Thursday, February 13, 2014 4:00pm - 4:45pm

    Reaching Small Businesses through Social Media

    • Jennifer Grazel, Global Head of Financial Services Category, LinkedIn
    • Scott Roen, Vice President, Digital Marketing & Innovation, American Express
    • Charles White, Senior Vice President, Client Service & Customer Experience Practice Leader, TNS Research

    Social media is an increasingly powerful and fundamental tool for small businesses to connect with customers. In this session, TNS unveils new research that looks at how small business owners are using social media and the opportunities that subsequently arise for financial services marketers.

    American Express will also demonstrate how their OPEN Forum community, an online destination where entrepreneurs share experiences and learn from one another, is successfully leveraging social platforms and APIs to power the user experience.