Jill Schlesinger

Jill Schlesinger

Business Analyst, CBS News

Jill Schlesinger

Jill Schlesinger, CFP®, is an Emmy-nominated business analyst for CBS News. Jill appears on CBS radio and television stations nationwide, covering the economy, markets, investing and anything else with a dollar sign. She translates complicated business and economic news into understandable, relatable topics for everyday viewers and listeners. She is a frequent guest on American Public Media’s “Marketplace Money” and on various CNN programs. Jill is also the host of the nationally syndicated radio show, “Jill on Money“, which airs in more than 80 markets. Prior to her current role, she was editor-at-large for CBSMoneyWatch.com, where in addition to being a part of the team that launched the site, she also was responsible for video and written content.

Before she jumped the shark into the world of media, Jill spent 14 years as co-owner and chief investment officer for an independent investment advisory firm. She began her career as a self-employed options trader on the Commodities Exchange of New York, following her graduation from Brown University.

Sessions

  • Thursday, February 13, 2014 2:00pm - 2:45pm

    The Social Currency of Content

    • Paul Butcher, Head of Digital Communications, Citi
    • Lisa Caputo, EVP, Marketing & Communications, Travelers
    • Lisa Shalett, Managing Director, Head of Brand Marketing & Digital Strategy, Goldman Sachs
    • Johan Jervoe, Global Group Chief Marketing Officer, UBS
    • Jill Schlesinger, Business Analyst, CBS News
    • Andrew Bowins, Senior Vice President, Corporate & Digital Communications, MasterCard

    The fundamental shifts in media technology have forced marketers to reinvent their strategies to build a brand advantage with today’s perpetually connected consumers. Companies that are succeeding have been able to deliver a personalized experience and relevant content. This session will discuss the role that content plays in brand building, creating relevance through a compelling and sustainable narrative, and generating and disseminating content to draw influencers.

  • Thursday, February 13, 2014 3:00pm - 4:00pm

    CEO Roundtable

    Jill Schlesinger builds on some of the morning’s pivotal topics in an executive fireside chat with leading CEOs.
    Topics include:

    • The global climate for finance: outlook for next 4 years
    • Role of innovation in Financial Services: disruptive technologies
    • Impact of Social Media: new communication paradigm