Johan Jervoe

Johan Jervoe

Global Group Chief Marketing Officer, UBS

Johan Jervoe

Johan Jervoe took up the role of Global Group Chief Marketing Officer at UBS in October 2013, and is based in Zurich, Switzerland.  He joined UBS from Intel, where he held responsibility for advertising, web/digital marketing, events and demos, marketing communications, identity and global creative agencies.

Prior to Intel, Johan was Corporate VP for Global Marketing at McDonald's, culminating 13+ years with the company in the US and Europe. He oversaw marketing technology and innovation (digital), global entertainment, and sports partnerships, including the McDonald's sponsorship of the Olympic Games and FIFA World Cup.  He was previously Chief Marketing Officer for McDonald’s Germany where he led the team behind 'I’m Lovin' It'.

Before joining McDonald's, Johan was Brand Manager at Kraft (Millka), and consultant with Roland Berger, in Vienna, Austria.

He is the Chairman of the World Federation of Advertisers' Committee for integrated marketing and serves as board member of the Chicago Architectural Foundation.  Johan holds an MBA from the Vienna Business School.

Sessions

  • Thursday, February 13, 2014 2:00pm - 2:45pm

    The Social Currency of Content

    • Paul Butcher, Head of Digital Communications, Citi
    • Lisa Caputo, EVP, Marketing & Communications, Travelers
    • Lisa Shalett, Managing Director, Head of Brand Marketing & Digital Strategy, Goldman Sachs
    • Johan Jervoe, Global Group Chief Marketing Officer, UBS
    • Jill Schlesinger, Business Analyst, CBS News
    • Andrew Bowins, Senior Vice President, Corporate & Digital Communications, MasterCard

    The fundamental shifts in media technology have forced marketers to reinvent their strategies to build a brand advantage with today’s perpetually connected consumers. Companies that are succeeding have been able to deliver a personalized experience and relevant content. This session will discuss the role that content plays in brand building, creating relevance through a compelling and sustainable narrative, and generating and disseminating content to draw influencers.