Kara Segreto

Kara Segreto

Chief Marketing Officer, Prudential Retirement

Kara Segreto

Kara Segreto has been Chief Marketing Officer at Prudential Retirement Services Inc., a division of Prudential Plc since January 26, 2011. She oversees the development and execution of Prudential Retirement's marketing programs that support the organization's overall strategy and plans for its defined contribution, defined benefit, stable value, retirement income, retirement plan strategies, pension risk transfer, and non-qualified benefits lines of business. During her career with Prudential, she held a number of marketing positions specializing in project management, product positioning, program strategy, and communications development. Prior to that, she led Prudential Retirement's Integrated Marketing & Strategy and was Director of Participant Programs, among other leadership roles.

Segreto earned a BA in English Literature from Haverford College and an MBA from the American Graduate School of International Business. She serves on Xerox's Digital Client Advisory Board, the CMO New York Executive Board, the CMO Council, and the National Association of Female Executives. She holds FINRA Series 6, 26 and 63 licenses.

Sessions

  • Thursday, February 13, 2014 4:45pm - 5:30pm

    Women in Finance

    From capital markets to card networks, businesses in the finance sector are benefitting from women’s leadership.  During this session, a panel of women executives in finance will discuss "the mark" that women are making in organizations around innovative leadership; wealth management; and Customer-centric marketing.