Lisa Caputo

Lisa Caputo

EVP, Marketing & Communications, Travelers

Lisa Caputo

Lisa Caputo is Executive Vice President of Marketing and Communications for Travelers where she oversees the company’s marketing, research and corporate communications functions. Lisa joined Travelers from Citigroup, where she was Citi’s first corporate Chief Marketing Officer, overseeing the company’s global marketing, public affairs and community relations functions.  She founded Women & Co., Citi’s leading women’s financial services business, and was its Chairman and CEO from 2000 to 2010.

Lisa has held senior executive marketing and communications positions at the Walt Disney Company and the CBS Corporation, and has spent over a decade in the public sector, including serving as Deputy Assistant to President Clinton, Press Secretary to First Lady Hillary Rodham Clinton and press secretary in the US Senate and US House of Representatives. Ms. Caputo is a director of Best Buy Co., Inc., was appointed by President Obama to the J. William Fulbright Foreign Scholarship Board and is a member of several non-profit boards.

She holds a bachelor’s degree in political science and French from Brown University and a master’s degree in journalism from Northwestern University.

Sessions

  • Thursday, February 13, 2014 2:00pm - 2:45pm

    The Social Currency of Content

    • Paul Butcher, Head of Digital Communications, Citi
    • Lisa Caputo, EVP, Marketing & Communications, Travelers
    • Lisa Shalett, Managing Director, Head of Brand Marketing & Digital Strategy, Goldman Sachs
    • Johan Jervoe, Global Group Chief Marketing Officer, UBS
    • Jill Schlesinger, Business Analyst, CBS News
    • Andrew Bowins, Senior Vice President, Corporate & Digital Communications, MasterCard

    The fundamental shifts in media technology have forced marketers to reinvent their strategies to build a brand advantage with today’s perpetually connected consumers. Companies that are succeeding have been able to deliver a personalized experience and relevant content. This session will discuss the role that content plays in brand building, creating relevance through a compelling and sustainable narrative, and generating and disseminating content to draw influencers.