Increasingly, brands are becoming publishers and communicating with their audiences directly through social media. What you don’t see in that sponsored update is all the hard work that has gone on behind the scenes to bring it to life.
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- LinkedIn’s Content Marketing Lead for Finance, Jonathan Young, will provide insight on how large enterprises are leveraging social media
- Visa’s Senior Director of Corporate Social Marketing, Lucas Mast, will share how Visa has achieved success with their content marketing efforts on LinkedIn by establishing an efficient team framework that allows them execute against a comprehensive owned, earned and paid social strategy.