Live Broadcast

Tuesday, September 23rd
8:50am - 4:30pm PT

Join LinkedIn for a live broadcast of TechConnect 2014 from Silicon Valley. We’ve invited marketing leaders from Salesforce, Catavolt and Adobe to share insights and best practices that cultivate customers in an increasingly crowded space.

Agenda & Register

Schedule:

  • 9:00am

    Reinventing educational content

    In this session, Khan Academy founder Salman Khan will discuss how his novel approach to content is reinventing education, plus share lessons you can apply to your own content strategy.

  • 10:00am

    The Expanding Tech Audience

    Brian Frank, VP of Global Sales Operations at LinkedIn sits down for a candid conversation with Kevin Scott, SVP Engineering & Operations at LinkedIn to discuss the changing needs of the IT and Engineering professional and what it takes to reach them.

  • 11:00am

    The expertise you don’t know you have - Your best assets are just down the hall

    Catherine Fisher shares how she leverages employee expertise to build LinkedIn’s brand and suggests how you should be thinking differently of your own in-house resources.

  • 11:30am

    Marketing needs to get out of its own way

    Some of the things we do may be damaging our customer relationships more than we realize. Tech marketers have to remove obstacles in an increasingly competitive and crowded space. Joshua Reynolds reveals some of the things that are doing more harm than good.

  • 1:00pm

    How Linkedin is adapting its platform

    David Thacker will discuss how LinkedIn is adapting targeting, personalization, lead-capture, nurturing and attribution to better serve their customers.

  • 1:45pm

    How to keep customers coming back

    Jason Miller, Eric Martin, and David Spark will discuss the power and effectiveness of an “always-on” content marketing strategy and its impact on building a loyal community.

  • 2:45pm

    How to build an internal publishing practice

    Jaime Pham, Chad Warren and John Fredette will reveal how they have implemented and cultivated an expert publishing practice within their organizations.

  • 3:30pm

    It’s not all about you

    Find out what marketers are doing that might be driving customers away. David B. Thomas, Julia Pacher, and Mike Weir will address: What’s broken in your lead generation initiatives? When should content be gated, when should it not? When is it right to talk about your brand and products, and when is it right to provide non-branded content?

Your form is loading...

Featured speakers