Join LinkedIn for a live broadcast of TechConnect 2014 from Silicon Valley. We’ve invited marketing leaders from Salesforce, Catavolt and Adobe to share insights and best practices that cultivate customers in an increasingly crowded space.
Agenda & Register
Reinventing educational content
In this session, Khan Academy founder Salman Khan will discuss how his novel approach to content is reinventing education, plus share lessons you can apply to your own content strategy.
The Expanding Tech Audience
Brian Frank, VP of Global Sales Operations at LinkedIn sits down for a candid conversation with Kevin Scott, SVP Engineering & Operations at LinkedIn to discuss the changing needs of the IT and Engineering professional and what it takes to reach them.
The expertise you don’t know you have - Your best assets are just down the hall
Catherine Fisher shares how she leverages employee expertise to build LinkedIn’s brand and suggests how you should be thinking differently of your own in-house resources.
Marketing needs to get out of its own way
Some of the things we do may be damaging our customer relationships more than we realize. Tech marketers have to remove obstacles in an increasingly competitive and crowded space. Joshua Reynolds reveals some of the things that are doing more harm than good.
How Linkedin is adapting its platform
David Thacker will discuss how LinkedIn is adapting targeting, personalization, lead-capture, nurturing and attribution to better serve their customers.
How to keep customers coming back
Jason Miller, Eric Martin, and David Spark will discuss the power and effectiveness of an “always-on” content marketing strategy and its impact on building a loyal community.
How to build an internal publishing practice
Jaime Pham, Chad Warren and John Fredette will reveal how they have implemented and cultivated an expert publishing practice within their organizations.
It’s not all about you
Find out what marketers are doing that might be driving customers away. David B. Thomas, Julia Pacher, and Mike Weir will address: What’s broken in your lead generation initiatives? When should content be gated, when should it not? When is it right to talk about your brand and products, and when is it right to provide non-branded content?