It seems everyone’s doing it, but few are doing it well. We’re talking about Content Marketing, of course. So how can you break free from the pack and truly succeed? As a first step, you need to develop Big Rock Content.

In this webcast, Jason Miller, Group Manager - Content Marketing at LinkedIn will walk you through 8 foolproof steps to creating your first Big Rock. Filled with tangible takeaways, this webinar will give you an insider’s look at how the LinkedIn team launches successful content marketing campaigns.

What you will learn:

• Why and how you should be creating Big Rock Content
• Tools for finding the right conversation to own
• Strategic tips on how to build the framework for your next content marketing campaign
• How one Big Rock can fuel social and demand gen channels for up to a quarter
• How to measure and scale the Big Rock strategy