The Best of Education Connect 2015

On October 15th, Education Connect brought together senior-level marketers & decision makers within the higher education industry for a day of networking, insights, and thought provoking conversations regarding the future of education. The event covered how academic institutions can leverage LinkedIn as a partner to all stakeholders within their respective institution—blending practical, hands-on content with inspiring thought-leadership.

  • Event Highlights

    The best of Education Connect 2015 in just a few minutes!

  • Connecting to Opportunity in a Digital World

    Allen Blue and Zoë Baird discuss the Economic Graph and how LinkedIn and higher education are working together to solve the skills gap issue.

  • The Evolution of LinkedIn Marketing Services

    Listen as Penry Price and Alison Engel discuss the future of how LinkedIn Marketing Solutions will serve marketers and their agencies.

  • Insights from the Cutting Edge of Digital

    Learn about the latest and most innovative techniques for shaping your digital marketing strategy from two leaders on the cutting edge of marketing today.

  • LinkedIn Platform Insights on Prospective Students

    New research from LinkedIn reveals how the prospective student journey has changed and how marketers can best influence enrollment decisions.

  • The State of Higher Education: A New Era of Learning

    Join Dan Roth and Ted Mitchell, Under Secretary, U.S. Dept. of Education, as they discuss the state of higher education today & beyond.

  • Crossing the Higher Education Chasm: How LinkedIn is Adapting its Platform for Higher Education

    Hear from our Head of Products as he unveils some of the exciting developments that will help higher education institutions better market their programs and services on the LinkedIn platform.

  • Connecting to the Student Journey with LinkedIn

    Take a unique and entertaining tour of how the student decision journey has evolved and how LinkedIn plays a role in the process.

  • Establishing Your Presence on LinkedIn and Sponsoring Your Content

    Take a hands-on approach to learn how schools and their students, faculty, and alumni can manage their reputation through Publishing on LinkedIn.

  • Advanced Strategies & Full Funnel Marketing with LinkedIn Marketing Solutions

    Hear how several LinkedIn clients have successfully executed always-on, multi-channel marketing approaches that have driven results for their universities.

  • Marketing to the Prospective Student in a Digital Age

    A distinguished panel of higher education marketing experts, including UNC, Kaplan, and Duke, discuss the future of education given rapidly changing trends in the industry.

  • Recruiting Trends: Students and Recent Grads

    Understand the latest hiring trends for graduates in 2015 with insights from the Linkedin platform, and learn how schools can better position their students to meet the needs of tomorrow's employers.

  • Ask the Expert: Interview with eCornell

    Andrew Hickey, Digital Marketing Director from eCornell, discusses the art and science of marketing in higher education.