In this webinar, we'll discuss best practices for content marketing using LinkedIn Sponsored Updates, which enables you to publish relevant content straight to the LinkedIn feed and reach a targeted audience of professionals beyond your LinkedIn Company Page followers. We'll cover everything you need to know to start a successful Sponsored Updates campaign, such as:

• How to determine your campaign goals
• Creating great content and insights to share with your target audience
• Best practices for turning your content into compelling Sponsored Updates
• Testing and learning to optimize your campaign

We'll also be joined by Cassandra Clark from LinkedIn, who will share best practices from running multiple LinkedIn Sponsored Updates campaigns. Don't miss out on this opportunity to learn valuable best practices that can make a positive impact on your Sponsored Updates ROI– register now.