About & Register

94% of B2B marketers use LinkedIn for content distribution, but only 21% of B2B marketers feel they are effectively measuring ROI.*

Our friends at NewsCred have been effectively using LinkedIn, and other distribution channels, to drive up to a 17x ROI on their content efforts. Alicianne Rand, VP of Marketing for NewsCred, will share her strategy.

Join us for a one-hour webcast on Thursday, March 26th to learn:

  • How NewsCred defines ROI and measures impact
  • What has made their LinkedIn efforts effective
  • How they think about content marketing throughout the funnel

We will leave time at the end for Q&A and hope to see you there!

*eMarketer and Content Marketing Institute

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Speakers

  • Jaime  Pham
    Jaime Pham
    Content Marketing Evangelist
    LinkedIn
  • Alicianne Rand
    Alicianne Rand
    VP Marketing
    NewsCred