94% of B2B marketers use LinkedIn for content distribution, but only 21% of B2B marketers feel they are effectively measuring ROI.*
Our friends at NewsCred have been effectively using LinkedIn, and other distribution channels, to drive up to a 17x ROI on their content efforts. Alicianne Rand, VP of Marketing for NewsCred, will share her strategy.
Join us for a one-hour webcast on Thursday, March 26th to learn:
- How NewsCred defines ROI and measures impact
- What has made their LinkedIn efforts effective
- How they think about content marketing throughout the funnel
We will leave time at the end for Q&A and hope to see you there!
*eMarketer and Content Marketing Institute