About & Register

The way companies nurture leads has changed dramatically. What once was the domain of the sales department now is the responsibility of the marketing team.

Today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - which includes display and social media advertising.

This webcast will explore the basics of building a complete lead-nurturing program to reach and engage both known and anonymous prospects. Plus, John McTigue of Kuno Creative and Andrew Hickey of eCornell will share their secrets for reaching more of the right people with always-on tactics that deliver measurable results.

Register now for this live webcast.

By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission and the relevant LinkedIn product. If you are a LinkedIn member, you can control the messages you receive from LinkedIn in your settings. If you are a guest, you can unsubscribe from LinkedIn marketing emails at any time by clicking the unsubscribe link in the email. To learn more, see LinkedIn's Privacy Settings.


  • John McTigue
    John McTigue
    Executive Vice President
    Kuno Creative
  • Andrew  Hickey
    Andrew Hickey
    Director of Digital Marketing
  • Sean Callahan
    Sean Callahan
    Senior Manager, Content Marketing