About & Register

The way companies nurture leads has changed dramatically. What once was the domain of the sales department now is the responsibility of the marketing team.

Today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - which includes display and social media advertising.

This webcast will explore the basics of building a complete lead-nurturing program to reach and engage both known and anonymous prospects. Plus, John McTigue of Kuno Creative and Andrew Hickey of eCornell will share their secrets for reaching more of the right people with always-on tactics that deliver measurable results.

Register now for this live webcast.

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Speakers

  • John McTigue
    John McTigue
    Executive Vice President
    Kuno Creative
  • Andrew  Hickey
    Andrew Hickey
    Director of Digital Marketing
    eCornell
  • Sean Callahan
    Sean Callahan
    Senior Manager, Content Marketing
    LinkedIn