Creativity matters for business, for change, for good. And creativity doesn’t happen without PEOPLE and PURPOSE. On June 18-25, LinkedIn Marketing Solutions transcended on the Cannes Lions Festival for Creativity hosting dynamic, engaging sessions that were truly reflective of the spirit of the Festival and premired an exclusive look at LinkedIn’s newest creative exploration around purpose. Relive our events and engage with our thought leadership interviews.
Blog Coverage
Can't Miss Sessions at Cannes Lions 2016
Next week the LinkedIn Marketing Solutions team is jet setting over to the the jewel of the Cote d’Azure, for the Cannes Lions International Festival of Creativity. The tiny yet lavish coastal town will play host to the world's most inspirational creatives every year.
Cannes Lions 2016: Will They Roar or Will They Whimper?
This guest post was contributed by Steve Blakeman, Managing Director, OMD. This post is part of our coverage of the Cannes Lions International Festival of Creativity, which takes place June 18-25. Our coverage will focus on the themes of Talent Brand and the Future of Marketing.
Cracking the Creativity Code
When a Cannes Lions International Festival of Creativity session is titled “Cracking the Code of Creativity,” you’re skeptical at best, right? Isn’t creativity unquantifiable and undefined?
3 Ways Ad Agencies Can Stop Brain Drain
David Ogilvy’s advice to the advertising industry 50 years ago seems more relevant today than ever as talent seems to be on every agency leader’s mind these days. Any panel at any of the major industry conferences invariably comes back to talent, often the lack thereof — how to find more of it (including from more diverse backgrounds), how to attract it, how to develop it, and, perhaps most importantly, how to retain your best and brightest.
Why Building a Talent Brand Is of Critical Strategic Importance
This guest post was contributed by Marie-Claire Barker, Chief Talent Officer, Global, at MEC. This post is part of our coverage of the Cannes Lions International Festival of Creativity, which takes place June 18-25. Our coverage will focus on the themes of Talent Brand and the Future of Marketing.
Takeaways from Cannes Lions on the Power of Millennials, Curiosity, Purpose, and Transparency
That’s the thing about the Cannes Lions International Festival of Creativity: It sits at the nexus of the business world and creativity, and it brings together people from the marketing world and the entertainment world on stages all across town. And there’s more in common between these worlds than you might think, and marketers can draw as much inspiration and takeaways from a panel of agency executives discussing strategies for retaining creative talent as from a session featuring Hollywood’s Will Smith.
Live from Cannes Lions: David Shing on the Creative Process & Mind Mapping
Don’t call him an evangelist, that’s not his style, he’s a digital prophet. Within his job he finds himself traveling the globe in search of future trends in the marketing space that he can distill into actionable insights for brands to make better strategic decisions. His name is David Shing but the industry knows him simply as “Shingy”, and while he’s an incredibly animated personality with a look that’s all his own, he’s also a brilliant digital marketer several step ahead of the masses.
The Machines are Coming: 4 Big Ideas Dominating Cannes Lions 2016
Well it didn’t take long for the big ideas of Cannes 2016 to put their proverbial hands up. As Monday drew to a close, four themes were already dominating the conversations around the Palais. Three of them involve technologies that open up immense new creative possibilities – provided marketers can figure out how to keep control of the stories they are telling through them. The fourth involves a huge challenge for the ad industry that requires us to rethink what advertising creativity is all about.
Talent: If You Don't Evolve, You Dissolve
This guest post was contributed by Steve Blakeman, Managing Director, OMD. This post is part of our coverage of the Cannes Lions International Festival of Creativity, which takes place June 18-25. Our coverage will focus on the themes of Talent Brand and the Future of Marketing.
Virtual Reality, Empathy and the New Age of Storytelling
Storytelling is a concept explored in detail during the sessions at the Cannes Lions International Festival of Creativity. On stage at the festival, Anderson Cooper, Anthony Bourdain, and Molly DeWolf Swenson explored how each story is unique and how technology continues to push the boundaries of how we can tell stories and create empathy.
Live from Cannes Lions: Daniel Bonner On What Data Says About Creative Excellence
It’s the Cannes Lions presentation that’s set social media alight: the unique, definitive, data-driven view of what it takes to produce great creative work.
Could Advertising Be the New Rock 'n Roll?
I spent over a decade working at Sony Music before moving over to the world of contentmarketing with Marketo and now LinkedIn. So when the VP of Strategy at my old gig headlines a session at Cannes asking if Advertising is the new Rock n Roll… well, you weren’t going to keep me away.
What’s Trending: The Crème de la Crème from Cannes
Say what you want about the Cannes Lions International Festival of Creativity – not that people have a problem opining on the subject – but there’s no denying the pulse-pounding inspiration attendees draw from the event.