B2B Connect SF: Marketing Transformed

B2B Connect will deliver ideas and best practices for how to reach, nurture, and acquire today’s increasingly empowered buyer. Marketers have never had more opportunity to make a lasting impact on business. Find out what you need to do to get—and keep—a seat at the revenue table. Join LinkedIn CEO Jeff Weiner and other luminaries as they share expert insights on journey-based marketing and the future of B2B.


2:00pm - 2:15pm – Welcome & Introduction

Penry Price, VP, Global Sales, LinkedIn Marketing Solutions
Jonathan Lister, VP, North America Sales, LinkedIn Marketing Solutions

2:15pm - 3:00pm – Insights from the Cutting Edge

Kelly Kyer, Global Marketing Lead, Technology Vertical, LinkedIn Marketing Solutions
Elissa Fink, CMO, Tableau Software
Alicia Dietsch, VP, AT&T Business Marketing Communications
Alison Engel, VP, Global Marketing, LinkedIn Marketing Solutions

3:00pm - 3:30pm – Navigating a Hyper-connected World

Jeff Weiner, CEO, LinkedIn
George Anders, Contributing Writer, Forbes Magazine

3:30pm - 4:00pm – Break

4:00pm - 4:30pm – The Relevance Imperative

Russell Glass, Head of Products, LinkedIn Marketing Solutions

4:30pm - 5:00pm – New Insights and Nurture Techniques for Today's B2B Marketer

Jason Hekl, VP and Group Director, SiriusDecisions

5:00pm - 5:45pm – Walking the Talk: Winning Practices from Leading Brands

Bryan Burdick, Global Head of B2B, LinkedIn Marketing Solutions
Mike Ward, VP of Demand Generation, Workfront
Monu Kalsi, VP, Head of Digital Marketing, Zurich North America

5:45pm - 6:00pm – Wrap & Close

Jonathan Lister, VP, North America Sales, LinkedIn Marketing Solutions