The Best of B2B Connect 2015

On Tuesday June 9, 2015, hundreds of marketing executives joined us for LinkedIn B2B Connect: Marketing Transformed. An impressive lineup of expert speakers and panelists shared their unique perspectives on journey-based marketing and the future of B2B. You can now access the recorded sessions below.

  • Event Highlights

    The best of B2B Connect 2015!

  • Welcome & Introduction

    Welcome and opening remarks on the transformation of marketing by Penry Price, VP Global Sales, Marketing Solutions.

  • Insights from the Cutting Edge

    Marketing leaders from AT&T, Tableau and LinkedIn discuss how top brands are investing in content, programs, nurture strategies and the latest technologies to scale growth.

  • Navigating a Hyper-connected World

    George Anders, a contributing writer for Forbes Magazine, interviews CEO Jeff Weiner about the five dimensions of a successful product, how LinkedIn delivers on a single value proposition in a world-class way and more.

  • The Relevance Imperative

    Russ Glass, Head of Products at LinkedIn Marketing Solutions, talks about his strategy for reaching audiences in a targeted way and achieving relevance at scale.

  • New Insights and Nurture Techniques for Today's B2B Marketer

    Jason Hekl of SiriusDecisions reveals new ways for organizations to evolve their nurture strategies to keep pace with buyer expectations.

  • Walking the Talk: Winning Practices from Leading Brands

    Mike Ward, VP of Demand Generation at Workfront and Monu Kalsi, VP and Head of Digital Marketing at Zurich North America share the real-world tactics they’re using to drive results.